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How to add release information. Release details should be added to your image files in the 'IPTC Status' > Rights Usage Terms field.
1) Open the image in Photoshop.
2) Go File > File Info.
3) Choose IPTC Status and enter either 'MODEL YES/NO' or 'PROPERTY YES/NO' in the rights usage terms field.
4) Save your file.
The artbuyer is responsible for deciding if a release is required.
The responsibility for providing model and property releases is that of the photographer.
WHAT ARE RELEASES?
A property or model release is a written, signed agreement between the photographer and the model or property owner. In most cases a release allows unhindered commercial use of the image(s) but it does not allow defamatory, controversial or sensitive use. In order to maximise your sales opportunites we recommend you always obtain signed releases.
When do you need to provide a release? If you have indicated a release is available and a copy of the release is requested by an artbuyer we will contact you and ask you to send a copy to us as a pdf. Do not send us paper documents unless requested. You must be able to supply the original document if required. Images without releases can only be used in editorial work.
Model Release. Images showing identifiable people, silhouettes, sports professionals, close up crowds, police, fire, medics, celebrities, public figures and body parts may need a signed model release to be used commercially. Images of children under 18 years will require the signature of a parent or guardian. If the model is deceased a signed release from their heirs is required.
Property Release. Images showing private property, museums, theme parks, zoos, logos, art and landmarks might need a signed property release if they are to be used commercially. As an example, a photo of a car will need the signed release from it's owner. It may be best to remove all logos and trademarks from images if you are selling them for commercial uses. Images with logos etc will only be used for editorial use.
